Meta has officially launched new paid subscription plans for Instagram, Facebook, and WhatsApp, including tools for account customization, story and chat management, and exclusive subscriber features. The company announced that the new subscriptions are called Plus and confirmed that the Meta Verified service will continue to operate separately from the new plans.

Meta Plus paid subscriptions add new features to Instagram, WhatsApp, and Facebook Stories.

Instagram Plus lets you see how many times stories have been viewed.

WhatsApp Plus offers custom themes, ringtones, and additional stickers.

Meta is testing a unified subscription system for its AI services in the future.

Meta Plus paid subscriptions start at $2.99 ​​per month for WhatsApp Plus, while Instagram Plus and Facebook Plus cost around $3.99 per month each. Meta has already begun rolling out these subscriptions gradually to users worldwide, with expansion to more markets expected in the near future.

The advantages of Meta Plus paid subscriptions

include a plan that offers a suite of tools aimed at users seeking extensive control over their accounts and daily stories. The plan allows subscribers to see the total number of people who have viewed their stories, a feature previously unavailable within the app.

It also allows users to create unlimited audience lists to control who can view their stories and posts, along with the ability to extend story visibility beyond the standard 24-hour window. Furthermore, it gives users the option to preview stories without officially registering a view, a feature that may appeal to users who prefer to browse quietly without drawing attention.

Meta has added features related to the appearance and interaction within the Instagram Plus subscription, such as providing custom app icons, additional bio fonts, and new options for pinning posts to the profile. The plan also includes the weekly Spotlight feature, which gives the account an extra chance to gain visibility on the platform.

On the other hand, the Facebook Plus plan focuses on offering features largely similar to those available in Instagram Plus, with a greater emphasis on tools for personal expression and customizing pages and accounts. Through these plans, Meta aims to give users more freedom in managing their content and how it appears on the platform.